Before the web became 2.0, there was just the web designer. Now as web design grows more mature, the field expanded with usability and evolved to include UX, or user experience. After seeing the practice lauded as one of the best careers for 2008 by US News & World Report, I decided that one of my goals for the year 2008 is to formalize all my experience in creating web stuff by becoming a certified usability analyst. Why? To help me make even more kick-ass web stuff, of course!

Why does the world need a Product Manager who cares about users?